Objetiva Consultoria, conscious of the importance of quality in customer service and organizational changes implemented in 2008 the Total Quality Management (TQM), whose project was developed especially for Accounting Firms and conducted by QLC Consulting and Training in Quality.

Quality, among many definitions, means:

• compliance with minimum standards of adequate service or the achievement of standards of excellence;
• meeting the customers’ present and future needs; and
• The absence of failures that meets the needs of customers, providing satisfaction.

The implementation of this project is resulting, among other benefits: improvements in internal work processes, customer service and results; And greater satisfaction for staff and partners.